The program is called the H-E-B Buddy League. This program is committed to helping teachers promote inclusion and diversity in their classrooms. The teacher kits are absolutely FREE although they will be given out on a first come, first served basis. You can sign up for a free kit by clicking here.
I think these kits would fit most appropriately for kindergarten through third grade students as well as counselors looking for tools to support their campuses. H-E-B is also promoting a Student Advocate Award that is targeted specifically for 2nd grade students. You can learn more about that award by clicking here.
I hope you sign up for your free kit and enjoy promoting kindness and diversity in your classroom this month!